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ISBN Big Data: A Very Short Introduction 152 Se...
11,10 € *
ggf. zzgl. Versand

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars.'Big Data' represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analysed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the sametime, it raises important ethical issues, Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Anbieter: Dodax
Stand: 31.05.2020
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Buyology
19,90 CHF *
zzgl. 3,50 CHF Versand

'A page-turner' - Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' - Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” - The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” - The Sunday Times (UK) “Shatters conventional wisdom” - CNBC '...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner' - BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand” - USA Today 'Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products.' - Time “When someone tells you that a book is a 'page-turner,' you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. 'Buyology' is definitely money well-spent.” - The Eagle Tribune “An entertaining and informative tome” -The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, 'Buyology' unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.' - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” -Guy Kawasaki, Author of The Art of the Start 'Martin Lindstrom is one of branding's most original thinkers' -Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” -Ori Brafman, author of the bestselling book , Sway 'Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University 'A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!' -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

Anbieter: Orell Fuessli CH
Stand: 31.05.2020
Zum Angebot
Left Brain, Right Stuff: How Leaders Make Winni...
23,90 CHF *
zzgl. 3,50 CHF Versand

Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face,in business, sports, politics, and more,a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: clear analysis and calculation,left brain,as well as the willingness to push boundaries and take bold action,right stuff. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors,all features of left brain thinking. But to achieve the unprecedented in real-world situations, much more is needed. Leaders also need the right stuff. In business, they have to devise plans and inspire followers for successful execution in politics, they must mobilize popular support for a chosen program in the military, commanders need to commit to a battle strategy and lead their troops and in start-ups, entrepreneurs must manage risk when success is uncertain. In every case, success calls for action as well as analysis, and for courage as well as calculation. Always entertaining, often surprising, and immensely practical, Left Brain, Right Stuff draws on a wealth of examples in order to propose a new paradigm for decision making in synch with the way we have to operate in the real world. Rosenzweig's smart and perceptive analysis of research provides fresh, and often surprising, insights on topics such as confidence and overconfidence, the uses and limits of decision models, the illusion of control, expert performance and deliberate practice, competitive bidding and new venture management, and the true nature of leadership.

Anbieter: Orell Fuessli CH
Stand: 31.05.2020
Zum Angebot
Internet Retailing and Future Perspectives
56,90 CHF *
ggf. zzgl. Versand

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include:Search engine marketing and search engine optimization.New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle.Social networks and electronic word-of-mouth communication.A new chapter on ubiquitous retailing.A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Anbieter: Orell Fuessli CH
Stand: 31.05.2020
Zum Angebot
Personal Intelligent User Interfaces 2008
56,90 CHF *
ggf. zzgl. Versand

Inhaltsangabe:Abstract: The evolution of computing and communication is on the fast track - its impact on work and life style is immense and carries with it vast social and economical implications for both individuals and enterprises. Advances in wireless and broadband technologies and trends such as pervasive networks, fixed-mobile convergence, seamless communication and sensor networks will have a broader impact and an even more profound influence on the way we live than the personal computer, PDA, cellular phone and Internet had from 1995-2005. ¿Always on¿ and ¿ubiquity¿, the credos of today's ICT market, have already become customer demands. Under constrain to satisfy these demands, generate new service revenues, and retain higher percentages of existing customers worldwide, operating telecommunication companies have to break new ground. Personalization is considered a key differentiator in the increasingly competitive landscape. With the increasing proliferation of service types and features, a personal intelligent user interface will enable higher customer utility and also make new service scenarios possible. The main problem areas discussed in this thesis are technology forecast and usability evaluation of a new technology. Two well known quotations as follows will introduce the problem of technology forecasting. ¿This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.¿ A more contemporary the following statement by William Gates III from 1981: ¿640Kbyte ought to be enough for anybody.¿ These statements might cause amazement, especially considering the fact that both companies are still in business. Admittedly, as the telephone replaced the telegraph, money transfer became the Western Union Telegraph Company's primary line of business. However, this begs the question how such companies were even capable of surviving such major misjudgements regarding their strategic technology alignment. Generally speaking, the only possible strategies were changing the focus of their business (as was the case with Western Union), simply ¿getting lucky¿ or, alternatively, having enough money to assimilate the missing technology through purchases. But it can¿t be the goal of a global player to miss or loose millions and, in the case of a small firm, to go out of business simply because the chief executive or the person in charge misdiagnosed strategic technology management, especially because it is avoidable. In order to survive in today¿s highly competitive environment as a companies a consolidate knowledge about the methodologies and possibilities has become indispensable. Therefore, in the first part of this thesis, the reader will be provided with a kind of ¿basic toolkit¿ regarding technology forecasts, the application of which will be shown on the basis of the PIUI research in course of this dissertation. Similar questions were posed by Dr. Stuckenschneider, head of strategic marketing within Siemens corporate technology. During an information luncheon in Lucerne in 2005, he confronted his audience consisting of managers with the following crucial questions: ¿1. What are attractive new technologies for the enterprise? The shortcomings of a determined attempt to successfully integrate desktop UI technology like WIMP (Windows, Icons, Mouse, Pull-Down Menu) into next generation communication devices (like smart phones, PDAs, etc.) are conspicuous. As Professor John Canny from the UC Berkeley puts it: If you've tried interacting with a non-trivial smart-phone application, you'll know what an ordeal it can be. There has been a brave effort to evolve it from its WIMP interface roots, but it just feels wrong - like a shark in a shopping mall. Furthermore, a whole range of highly sophisticated gadgets whose purpose is to make our lives more convenient and enjoyable has invaded our living rooms in recent years. One example would be a state-of-the-art HD-TV set. It has internet connectivity, a hard drive capable of storing seemingly endless hours of TV programming, and all the necessary hardware to connect to any conceivable media device. It does not yet include the software, but it is only a matter of time before this will

Anbieter: Orell Fuessli CH
Stand: 31.05.2020
Zum Angebot
Buyology
12,99 € *
zzgl. 3,00 € Versand

'A page-turner' - Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' - Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” - The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” - The Sunday Times (UK) “Shatters conventional wisdom” - CNBC '...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner' - BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand” - USA Today 'Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products.' - Time “When someone tells you that a book is a 'page-turner,' you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. 'Buyology' is definitely money well-spent.” - The Eagle Tribune “An entertaining and informative tome” -The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, 'Buyology' unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.' - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” -Guy Kawasaki, Author of The Art of the Start 'Martin Lindstrom is one of branding's most original thinkers' -Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” -Ori Brafman, author of the bestselling book , Sway 'Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University 'A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!' -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

Anbieter: Thalia AT
Stand: 31.05.2020
Zum Angebot
Left Brain, Right Stuff: How Leaders Make Winni...
29,99 € *
ggf. zzgl. Versand

Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face,in business, sports, politics, and more,a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: clear analysis and calculation,left brain,as well as the willingness to push boundaries and take bold action,right stuff. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors,all features of left brain thinking. But to achieve the unprecedented in real-world situations, much more is needed. Leaders also need the right stuff. In business, they have to devise plans and inspire followers for successful execution in politics, they must mobilize popular support for a chosen program in the military, commanders need to commit to a battle strategy and lead their troops and in start-ups, entrepreneurs must manage risk when success is uncertain. In every case, success calls for action as well as analysis, and for courage as well as calculation. Always entertaining, often surprising, and immensely practical, Left Brain, Right Stuff draws on a wealth of examples in order to propose a new paradigm for decision making in synch with the way we have to operate in the real world. Rosenzweig's smart and perceptive analysis of research provides fresh, and often surprising, insights on topics such as confidence and overconfidence, the uses and limits of decision models, the illusion of control, expert performance and deliberate practice, competitive bidding and new venture management, and the true nature of leadership.

Anbieter: Thalia AT
Stand: 31.05.2020
Zum Angebot
Personal Intelligent User Interfaces 2008
48,00 € *
ggf. zzgl. Versand

Inhaltsangabe:Abstract: The evolution of computing and communication is on the fast track - its impact on work and life style is immense and carries with it vast social and economical implications for both individuals and enterprises. Advances in wireless and broadband technologies and trends such as pervasive networks, fixed-mobile convergence, seamless communication and sensor networks will have a broader impact and an even more profound influence on the way we live than the personal computer, PDA, cellular phone and Internet had from 1995-2005. ¿Always on¿ and ¿ubiquity¿, the credos of today's ICT market, have already become customer demands. Under constrain to satisfy these demands, generate new service revenues, and retain higher percentages of existing customers worldwide, operating telecommunication companies have to break new ground. Personalization is considered a key differentiator in the increasingly competitive landscape. With the increasing proliferation of service types and features, a personal intelligent user interface will enable higher customer utility and also make new service scenarios possible. The main problem areas discussed in this thesis are technology forecast and usability evaluation of a new technology. Two well known quotations as follows will introduce the problem of technology forecasting. ¿This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.¿ A more contemporary the following statement by William Gates III from 1981: ¿640Kbyte ought to be enough for anybody.¿ These statements might cause amazement, especially considering the fact that both companies are still in business. Admittedly, as the telephone replaced the telegraph, money transfer became the Western Union Telegraph Company's primary line of business. However, this begs the question how such companies were even capable of surviving such major misjudgements regarding their strategic technology alignment. Generally speaking, the only possible strategies were changing the focus of their business (as was the case with Western Union), simply ¿getting lucky¿ or, alternatively, having enough money to assimilate the missing technology through purchases. But it can¿t be the goal of a global player to miss or loose millions and, in the case of a small firm, to go out of business simply because the chief executive or the person in charge misdiagnosed strategic technology management, especially because it is avoidable. In order to survive in today¿s highly competitive environment as a companies a consolidate knowledge about the methodologies and possibilities has become indispensable. Therefore, in the first part of this thesis, the reader will be provided with a kind of ¿basic toolkit¿ regarding technology forecasts, the application of which will be shown on the basis of the PIUI research in course of this dissertation. Similar questions were posed by Dr. Stuckenschneider, head of strategic marketing within Siemens corporate technology. During an information luncheon in Lucerne in 2005, he confronted his audience consisting of managers with the following crucial questions: ¿1. What are attractive new technologies for the enterprise? The shortcomings of a determined attempt to successfully integrate desktop UI technology like WIMP (Windows, Icons, Mouse, Pull-Down Menu) into next generation communication devices (like smart phones, PDAs, etc.) are conspicuous. As Professor John Canny from the UC Berkeley puts it: If you've tried interacting with a non-trivial smart-phone application, you'll know what an ordeal it can be. There has been a brave effort to evolve it from its WIMP interface roots, but it just feels wrong - like a shark in a shopping mall. Furthermore, a whole range of highly sophisticated gadgets whose purpose is to make our lives more convenient and enjoyable has invaded our living rooms in recent years. One example would be a state-of-the-art HD-TV set. It has internet connectivity, a hard drive capable of storing seemingly endless hours of TV programming, and all the necessary hardware to connect to any conceivable media device. It does not yet include the software, but it is only a matter of time before this will

Anbieter: Thalia AT
Stand: 31.05.2020
Zum Angebot
Internet Retailing and Future Perspectives
49,49 € *
ggf. zzgl. Versand

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include:Search engine marketing and search engine optimization.New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle.Social networks and electronic word-of-mouth communication.A new chapter on ubiquitous retailing.A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Anbieter: Thalia AT
Stand: 31.05.2020
Zum Angebot