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Debunkery: Learn It, Do It, and Profit From It ...
9,95 € *
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Want to become a better investor? Send your spouse on a shopping spree! It's no joke - this book tells you why. Far too many investors fail to get the results they want, because they make some pretty common mistakes. The problem is, the errors don't seem like mistakes—they seem like smart, intuitive, and/or widely recognized investing "wisdom". But much of what's accepted as investing "wisdom" is, instead, bunk. Debunkery: Learn It, Do It, and Profit From It - Seeing Through Wall Street's Money-Killing Myths from legendary money manager, longtime Forbes columnist, and best-selling author Ken Fisher, shows you how to avoid the costly errors many investors make when they rely upon "common sense" thinking, intuition, gut instinct, or clichés - by using debunkery! Debunkery isn’t difficult - it just requires the willingness to flip common investing "wisdom" on its head. Once listeners learn to do that, they can begin seeing the investing world more clearly and stop falling prey to costly bunk. Fisher demonstrates debunkery on 50 of Wall Street’s widely accepted "truths", and details in an easily accessible (and always entertaining) way why: Stop-losses could be renamed stop-gains. High unemployment isn't bad for stocks. Massive trade deficits can be great for stocks. Stocks don't care if the US dollar is strong or weak. Most retirees have a long, long time to invest. You should never listen to your "gut" when it comes to investing. You are almost certainly too terrified of government debt. Consumer confidence doesn't matter. Sending your spouse on a shopping spree could get you better long-term investing results. Debunkery shows you why many Wall Street "truths" are, in reality, money-killing myths. 1. Language: English. Narrator: John Morgan. Audio sample: http://samples.audible.de/bk/harp/002343/bk_harp_002343_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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The Economics of E-Commerce (eBook, PDF)
64,95 € *
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Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.

Anbieter: buecher
Stand: 29.05.2020
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The Economics of E-Commerce (eBook, PDF)
64,95 € *
ggf. zzgl. Versand

Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.

Anbieter: buecher
Stand: 29.05.2020
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The use of scent and music in the consumer good...
15,99 € *
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Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, abstract: "The mind is like an iceberg, it floats with one-seventh of its bulk above water" (Sigmund Freud, psychologist).According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind, and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit.For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31).Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors . An experience-driven marketing strategy, which activates all five senses, becomes the new trend.In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures.To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated.Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores.In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy.The combination of scent and music is treated in the third chapter of part three.Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Dodax
Stand: 29.05.2020
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Engaging Omni-channel Consumers During Purchase...
64,90 € *
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Previously, bricks and mortar stores enabled consumer to touch and feel the products. Today, Internet e-commerce retailers attract consumers with more product choices, lower prices, and more detailed product information. Increasing numbers of consumers empowered with digital technologies, constantly search information and compare prices online, experience products in bricks and mortar stores, and make final purchase through different channels. The distinct boundaries across different shopping channels are vanishing. Specifically, consumers switch between different channels and touch points constantly, interchangeably, and simultaneously, who are considered as omni-channel consumers. Firms are trying to fully capture the enormity of the digital opportunity and better understand the consumer's journey to purchase, especially, at what point along the journey, the customers can be easily influenced, and how to interact, especially given the consumer the supporting technologies such as smart phones and tablets that are readily available to the consumer. This study developed and validated a touch points based customer experience (TPE) model in today's omni-channel retailing environment.

Anbieter: Dodax
Stand: 29.05.2020
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The use of scent and music in the consumer good...
19,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2008 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, comment: Kritikpunkte: Es fehlt eine Definition des Consumer Good Marketing sowie die Einordnung in den Marketing Mix. , abstract: 'The mind is like an iceberg, it floats with one-seventh of its bulk above water' (Sigmund Freud, psychologist). According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind; and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit. For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31). Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors¿. An experience-driven marketing strategy, which activates all five senses, becomes the new trend. In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures. To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated. Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores. In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy. The combination of scent and music is treated in the third chapter of part three. Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
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The Patient Paradigm Shifts
78,90 CHF *
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The Patient Paradigm Shifts tells readers everything successful businesses need to know about the powerful new healthcare consumer. The dynamics of healthcare are shifting the patient paradigm in dramatic ways. The former patient is now both a consumer and a customer. The mantra of this new consumer is 'convenient, fast, simple, and high value.' Their expectations for healthcare are similar to what they experience in other industries such as transportation, banking, short-stay rental housing, retail shopping online, same-day deliveries, and more. Smart mobile devices enable the customer to conduct transactions at any place and at any time, and without waiting in line. Healthcare providers need to offer customer service experiences similar to Apple, Amazon, Nordstrom, and other benchmark companies in order to stay competitive. The mindset of the new patient-turned-consumer has fundamentally shifted and there is no looking back. Anyone connected to healthcare needs to learn the profiles of the new consumer, better understand their behaviors, and comprehend their expectations as customers who have a choice. The Patient Paradigm Shifts tells you everything a successful business needs to know about the powerful new healthcare consumer.

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
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Buyology
19,90 CHF *
zzgl. 3,50 CHF Versand

'A page-turner' - Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' - Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” - The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” - The Sunday Times (UK) “Shatters conventional wisdom” - CNBC '...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner' - BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand” - USA Today 'Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products.' - Time “When someone tells you that a book is a 'page-turner,' you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. 'Buyology' is definitely money well-spent.” - The Eagle Tribune “An entertaining and informative tome” -The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, 'Buyology' unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.' - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” -Guy Kawasaki, Author of The Art of the Start 'Martin Lindstrom is one of branding's most original thinkers' -Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” -Ori Brafman, author of the bestselling book , Sway 'Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University 'A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!' -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
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The Disneyization of Society
215,00 CHF *
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`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!' - George Ritzer, author of McDonaldization and Professor of Sociology, University of Maryland `Bryman's analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow them to think about consumption, familiar consumer products, settings and activities, sociologically' - Barry Smart, Professor of Sociology, University of Portsmouth `Bryman's dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact, his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars, but for any one interested in the future of modern society' - Janet Wasko Professor of Communication Studies, University of Oregon This is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants, shops, hotels, tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping, eating out, gambling, visiting the cinema, watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture. Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
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