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Get Real and Stop Dieting! , Hörbuch, Digital, ...
9,95 € *
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Generations ago, eating was much less complicated. We tended to shop more often at markets that provided fresh, locally produced foods. Families ate together, and most meals were cooked and eaten at home. Today, with the prevalence of packaged convenience foods and easy access to cheaper food in restaurants, our waistlines are expanding and our wellness is declining rapidly. In today’s high-speed culture, sensible human nutrition has been sidetracked by convenience foods and fad diets. Attempting to cut through the hype can be overwhelming for anyone, even when you have the best of intentions about adopting healthier eating habits and committing to long-term wellness. Fortunately, wellness expert Brett Blumenthal has created a straightforward diet and nutrition program to demystify the secrets of healthy eating once and for all. She identifies five simple principles, founded in fact, that can easily be applied in everyday life. Her "get real" toolkit outlines tips on establishing proper portion size, shopping smart at the grocery store, and making healthy substitutions in cooking, along with advice about exercise, hydration, and stress reduction. Hailed as "the ‘diet book’ for people who hate diet books", Get Real and Stop Dieting! will inspire, empower, and motivate you to live a healthier, happier life. 1. Language: English. Narrator: Emily Beresford. Audio sample: http://samples.audible.de/bk/brll/004533/bk_brll_004533_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 28.05.2020
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The use of scent and music in the consumer good...
15,99 € *
ggf. zzgl. Versand

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, abstract: "The mind is like an iceberg, it floats with one-seventh of its bulk above water" (Sigmund Freud, psychologist).According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind, and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit.For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31).Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors . An experience-driven marketing strategy, which activates all five senses, becomes the new trend.In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures.To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated.Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores.In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy.The combination of scent and music is treated in the third chapter of part three.Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Dodax
Stand: 28.05.2020
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The use of scent and music in the consumer good...
19,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2008 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, comment: Kritikpunkte: Es fehlt eine Definition des Consumer Good Marketing sowie die Einordnung in den Marketing Mix. , abstract: 'The mind is like an iceberg, it floats with one-seventh of its bulk above water' (Sigmund Freud, psychologist). According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind; and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit. For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31). Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors¿. An experience-driven marketing strategy, which activates all five senses, becomes the new trend. In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures. To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated. Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores. In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy. The combination of scent and music is treated in the third chapter of part three. Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Orell Fuessli CH
Stand: 28.05.2020
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The Everything Pregnancy Nutrition Book
18,90 CHF *
zzgl. 3,50 CHF Versand

The Everything Pregnancy Nutrition Book helps you break down all that confusing information about prenatal vitamins, calorie counting, and smart food shopping. From getting healthy before conceiving to staying fit through each stage of pregnancy, you can shape your eating and exercise habits to contribute positively to your well-being-and ultimately, your baby's. The Everything Pregnancy Nutrition Book helps you design a well-balanced diet that's right for you and your baby, whether you're a teenage mother-to-be, an older expecting mom, or somewhere in between.With this engaging and enlightening book at your side, you can:Get the real deal on controversial foods such as fish, tea, wine, and cheese Avoid harmful food additives and over-the-counter medications Make informed decisions in the supermarket and kitchen Indulge some cravings - and beat others Learn the best ways to cope with the discomforts of pregnancy Assess which vitamins and minerals are most important during each trimester and more Complete with tips on prenatal care for your baby and methods for regaining your pre-baby figure, The Everything Pregnancy Nutrition Book is your complete resource for planning a healthy pregnancy from beginning to end!

Anbieter: Orell Fuessli CH
Stand: 28.05.2020
Zum Angebot
The Healthy Heart Cookbook For Dummies
15,00 CHF *
ggf. zzgl. Versand

A heart healthy regimen needn t be torture. Two hours on a stationary bike, followed by a dish of low-fat cottage cheese topped with a lonely sprig of parsley may be your idea of what it takes to maintain heart health but it s actually a lot more enjoyable and fun! Cardiac fitness, like any new lifestyle plan, can be achieved with only a few basic modifications to your diet and activity level. With The Healthy Heart Cookbook For Dummies, you ll follow an exciting and delicious food regimen, destined to give you and your heart a boost. Written by James Rippe, a leading cardiologist and chef, and with over 100 recipes from a cadre of expert dietitians and fifty top chefs, you ll discover some of the secrets to heart health, some common fallacies, and get the lowdown on a few life-saving basics: The risk factors for heart disease and how to control them The eight key eating habits affecting heart health includ ing the number of calories, cholesterol and fat, and antioxidant-rich foods you consume Bad versus good cholesterol the world of saturated, monosaturated, and polyunsaturated fats Nature s gift to health phytochemicals and what foods contain them Smart shopping tips including common supermarket traps, and how to select produce, meats, seafood, dairy, grains, and from the deli counter You ll discover what a snap it is to prepare your own menu, assemble meals that are nutritious and balanced and also meet every sort of dietary need (including high blood pressure, diabetes, and food allergies). The book s rich cornucopia of recipes will help you explore the delicious possibilities of every meal and dish, including: Breakfast and brunch including Pumpkin Cheesecake Muffins, Peach Scones, and Eggs Benedict with Asparagus and Low-Fat Hollandaise Sauce Appetizers and snacks including Homemade Dill and Celery Seed Hummus and Chilled Hapa Shrimp Rolls and Thai Citrus Dipping Sauce Seafood including Red Snapper with Braised Fennel and Spinach and Seared Scallops in Grilled Eggplant with Mango Salad Poultry and Meat including Lemon-Grilled Cornish Hens, Healthy Heart Beef Stroganoff, and Herb-Crusted Lamb Loin with Braised Fennel and Fresh Mint Vegetarian Entrees including Curried Tofu and Vegetable-Stuffed Pitas with Cashews and Raisins With sixteen pages of full-color photos, black-and-white how-to illustrations, a summary cheat sheet of need-to-know info, and humorous cartoons, The Healthy Heart For Dummies Cookbook helps you build a sensible foundation for overall fitness beginning with your heart.

Anbieter: Orell Fuessli CH
Stand: 28.05.2020
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The Shopping Diet
14,15 CHF *
ggf. zzgl. Versand

'Stop me before I shop again!' When the clothing budget is tight, when you have to squeeze every dollar and stretch it further, it's time to go on The Shopping Diet. But don't worry! This diet won't deprive you of having a fashionable and up-to-date wardrobe—in fact, you will find exciting ways to look fantastic, make more of the clothes and accessories you already have, and come out ahead with the one thing that's always in style: more money in your wallet! Whether you're an impulse shopper, whether you shop out of boredom or other emotions, or if 'the tough go shopping' has always been your motto, you may feel that you simply have to shop—that there are never enough clothes, or the right clothes, to make you feel complete, confident, and in control. But in tough economic times, there is a better way—a whole new lifestyle of evaluating your true wardrobe needs, making smart choices, and changing your spending habits from the inside out. The results? More time (no more Saturdays spent wandering the mall aimlessly), more space (your closet makeover will turn that priceless piece of real estate into your favorite go-to boutique!), and more cash (or, if you prefer, less credit card debt). Now that's being in control! Premiere celebrity stylist Phillip Bloch's unique and thought-provoking approach to looking great for less gives you fascinating insights and practical solutions to the very real problem of overspending that affects millions of people.

Anbieter: Orell Fuessli CH
Stand: 28.05.2020
Zum Angebot
The use of scent and music in the consumer good...
16,50 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2008 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, comment: Kritikpunkte: Es fehlt eine Definition des Consumer Good Marketing sowie die Einordnung in den Marketing Mix. , abstract: 'The mind is like an iceberg, it floats with one-seventh of its bulk above water' (Sigmund Freud, psychologist). According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind; and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit. For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31). Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors¿. An experience-driven marketing strategy, which activates all five senses, becomes the new trend. In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures. To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated. Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores. In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy. The combination of scent and music is treated in the third chapter of part three. Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Thalia AT
Stand: 28.05.2020
Zum Angebot
The Everything Pregnancy Nutrition Book
21,99 € *
ggf. zzgl. Versand

The Everything Pregnancy Nutrition Book helps you break down all that confusing information about prenatal vitamins, calorie counting, and smart food shopping. From getting healthy before conceiving to staying fit through each stage of pregnancy, you can shape your eating and exercise habits to contribute positively to your well-being-and ultimately, your baby's. The Everything Pregnancy Nutrition Book helps you design a well-balanced diet that's right for you and your baby, whether you're a teenage mother-to-be, an older expecting mom, or somewhere in between.With this engaging and enlightening book at your side, you can:Get the real deal on controversial foods such as fish, tea, wine, and cheese Avoid harmful food additives and over-the-counter medications Make informed decisions in the supermarket and kitchen Indulge some cravings - and beat others Learn the best ways to cope with the discomforts of pregnancy Assess which vitamins and minerals are most important during each trimester and more Complete with tips on prenatal care for your baby and methods for regaining your pre-baby figure, The Everything Pregnancy Nutrition Book is your complete resource for planning a healthy pregnancy from beginning to end!

Anbieter: Thalia AT
Stand: 28.05.2020
Zum Angebot
The Healthy Heart Cookbook For Dummies
13,99 € *
ggf. zzgl. Versand

A heart healthy regimen needn t be torture. Two hours on a stationary bike, followed by a dish of low-fat cottage cheese topped with a lonely sprig of parsley may be your idea of what it takes to maintain heart health but it s actually a lot more enjoyable and fun! Cardiac fitness, like any new lifestyle plan, can be achieved with only a few basic modifications to your diet and activity level. With The Healthy Heart Cookbook For Dummies, you ll follow an exciting and delicious food regimen, destined to give you and your heart a boost. Written by James Rippe, a leading cardiologist and chef, and with over 100 recipes from a cadre of expert dietitians and fifty top chefs, you ll discover some of the secrets to heart health, some common fallacies, and get the lowdown on a few life-saving basics: The risk factors for heart disease and how to control them The eight key eating habits affecting heart health includ ing the number of calories, cholesterol and fat, and antioxidant-rich foods you consume Bad versus good cholesterol the world of saturated, monosaturated, and polyunsaturated fats Nature s gift to health phytochemicals and what foods contain them Smart shopping tips including common supermarket traps, and how to select produce, meats, seafood, dairy, grains, and from the deli counter You ll discover what a snap it is to prepare your own menu, assemble meals that are nutritious and balanced and also meet every sort of dietary need (including high blood pressure, diabetes, and food allergies). The book s rich cornucopia of recipes will help you explore the delicious possibilities of every meal and dish, including: Breakfast and brunch including Pumpkin Cheesecake Muffins, Peach Scones, and Eggs Benedict with Asparagus and Low-Fat Hollandaise Sauce Appetizers and snacks including Homemade Dill and Celery Seed Hummus and Chilled Hapa Shrimp Rolls and Thai Citrus Dipping Sauce Seafood including Red Snapper with Braised Fennel and Spinach and Seared Scallops in Grilled Eggplant with Mango Salad Poultry and Meat including Lemon-Grilled Cornish Hens, Healthy Heart Beef Stroganoff, and Herb-Crusted Lamb Loin with Braised Fennel and Fresh Mint Vegetarian Entrees including Curried Tofu and Vegetable-Stuffed Pitas with Cashews and Raisins With sixteen pages of full-color photos, black-and-white how-to illustrations, a summary cheat sheet of need-to-know info, and humorous cartoons, The Healthy Heart For Dummies Cookbook helps you build a sensible foundation for overall fitness beginning with your heart.

Anbieter: Thalia AT
Stand: 28.05.2020
Zum Angebot