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Kids as Customers
140,00 CHF *
ggf. zzgl. Versand

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when 'secret decoder rings' were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
Zum Angebot
The Disneyization of Society
215,00 CHF *
ggf. zzgl. Versand

`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!' - George Ritzer, author of McDonaldization and Professor of Sociology, University of Maryland `Bryman's analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow them to think about consumption, familiar consumer products, settings and activities, sociologically' - Barry Smart, Professor of Sociology, University of Portsmouth `Bryman's dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact, his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars, but for any one interested in the future of modern society' - Janet Wasko Professor of Communication Studies, University of Oregon This is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants, shops, hotels, tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping, eating out, gambling, visiting the cinema, watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture. Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
Zum Angebot
Internet Retailing and Future Perspectives
56,90 CHF *
ggf. zzgl. Versand

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include:Search engine marketing and search engine optimization.New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle.Social networks and electronic word-of-mouth communication.A new chapter on ubiquitous retailing.A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
Zum Angebot
Future Millionaires' Guidebook
21,90 CHF *
ggf. zzgl. Versand

Most people believe the only way to acquire a million dollars is by purchasing a winning lottery ticket. The authors of Future Millionaires' Guidebook contend that making smart and deliberate financial decisions can help anyone achieve this goal. Written by the reporters and editors of the award-winning personal finance website Bankrate.com, Future Millionaires' Guidebook is designed to help readers learn about every facet of their financial lives. Chapter topics include organizing your finances, savvy ways to use credit cards, how to boost your credit score, finding college financing, getting rid of debt, setting up bank accounts, buying a car, purchasing a home, shopping for a mortgage, managing risk with insurance, investing like a pro, saving for retirement, figuring your taxes -- and even estate planning. Each chapter is written by a reporter or editor who covers that beat and is deeply familiar with the subject matter. Their hope is to share valuable information that helps their readers make smart decisions and achieve financial success. The book targets young people because they stand to gain the most by learning about money at an early age. As an example, if they begin investing in their 20s instead of waiting until their 30s, they can amass more than twice the amount as the procrastinators by the time they retire - with just a 10-year head start. (We explain the magic of compound interest in the investing chapter.) Though Future Millionaires' Guidebook was written with the young person in mind, anyone can benefit from reading it. Teachers could confidently assign Future Millionaires' Guidebook as a summer reading assignment to their students, knowing that students will attain a wealth of information that will set them on the right track to managing money. Each chapter ends with a fun quiz that helps reinforce the material. The book can also serve as a textbook for personal finance classes. One big obstacle to wealth is the subject matter of finance itself. It's complicated, full of intimidating jargon and a big mystery to many people, young and old alike. Future Millionaires' Guidebook decodes the jargon and explains in easy-to-understand English how to make money work for you so that you can make the most of it. Most personal finance books geared to the youth market - and only a handful exist - are either too bland or too bossy. The approach used in Future Millionaires' Guidebook is different because we think personal finance can be fun. In a light, airy tone designed to engage the reader, Future Millionaires' Guidebook gets across all the important points about how to handle personal finances and why it's important to take it seriously. But we talk to readers as if we were friends sitting next to them at a sushi bar. The authors - Claes Bell, Kay Bell, Christina Couch, Kim Fulscher, Janna Herron, Jay MacDonald, Sheyna Steiner and Barbara Whelehan - are uniquely qualified to write this book. They work together at Bankrate.com, an award-winning financial website known for its excellent editorial content. They each follow their respective beats closely and know them well. Future Millionaires' Guidebook is currently available in e-book format only.

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
Zum Angebot
The use of scent and music in the consumer good...
16,50 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2008 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, comment: Kritikpunkte: Es fehlt eine Definition des Consumer Good Marketing sowie die Einordnung in den Marketing Mix. , abstract: 'The mind is like an iceberg, it floats with one-seventh of its bulk above water' (Sigmund Freud, psychologist). According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind; and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit. For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31). Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors¿. An experience-driven marketing strategy, which activates all five senses, becomes the new trend. In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures. To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated. Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores. In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy. The combination of scent and music is treated in the third chapter of part three. Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Thalia AT
Stand: 29.05.2020
Zum Angebot
Buyology
12,99 € *
zzgl. 3,00 € Versand

'A page-turner' - Newsweek ' Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning.' - Fast Company “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” - The Washington Post “Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind” - The Sunday Times (UK) “Shatters conventional wisdom” - CNBC '...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book’s a page turner' - BBC Focus Magazine “Lindstrom's research should be of interest to any company launching a new product or brand” - USA Today 'Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products.' - Time “When someone tells you that a book is a 'page-turner,' you probably think of the latest top-list best-seller. Now you'll think of Buyology….Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. 'Buyology' is definitely money well-spent.” - The Eagle Tribune “An entertaining and informative tome” -The Seattle Examiner “Why do rational people act irrationally? Written like a fast paced detective novel, 'Buyology' unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.' - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of YOU -The Owner’s Manual “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.” -Guy Kawasaki, Author of The Art of the Start 'Martin Lindstrom is one of branding's most original thinkers' -Robert A. Eckert, CEO & Chairman, Mattel, Inc. “Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.” -Ori Brafman, author of the bestselling book , Sway 'Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University 'A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!' -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience

Anbieter: Thalia AT
Stand: 29.05.2020
Zum Angebot
Kids as Customers
34,99 € *
ggf. zzgl. Versand

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when 'secret decoder rings' were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos

Anbieter: Thalia AT
Stand: 29.05.2020
Zum Angebot
The Disneyization of Society
157,99 € *
ggf. zzgl. Versand

`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!' - George Ritzer, author of McDonaldization and Professor of Sociology, University of Maryland `Bryman's analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow them to think about consumption, familiar consumer products, settings and activities, sociologically' - Barry Smart, Professor of Sociology, University of Portsmouth `Bryman's dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact, his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars, but for any one interested in the future of modern society' - Janet Wasko Professor of Communication Studies, University of Oregon This is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants, shops, hotels, tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping, eating out, gambling, visiting the cinema, watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture. Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.

Anbieter: Thalia AT
Stand: 29.05.2020
Zum Angebot
Future Millionaires' Guidebook
18,49 € *
ggf. zzgl. Versand

Most people believe the only way to acquire a million dollars is by purchasing a winning lottery ticket. The authors of Future Millionaires' Guidebook contend that making smart and deliberate financial decisions can help anyone achieve this goal. Written by the reporters and editors of the award-winning personal finance website Bankrate.com, Future Millionaires' Guidebook is designed to help readers learn about every facet of their financial lives. Chapter topics include organizing your finances, savvy ways to use credit cards, how to boost your credit score, finding college financing, getting rid of debt, setting up bank accounts, buying a car, purchasing a home, shopping for a mortgage, managing risk with insurance, investing like a pro, saving for retirement, figuring your taxes -- and even estate planning. Each chapter is written by a reporter or editor who covers that beat and is deeply familiar with the subject matter. Their hope is to share valuable information that helps their readers make smart decisions and achieve financial success. The book targets young people because they stand to gain the most by learning about money at an early age. As an example, if they begin investing in their 20s instead of waiting until their 30s, they can amass more than twice the amount as the procrastinators by the time they retire - with just a 10-year head start. (We explain the magic of compound interest in the investing chapter.) Though Future Millionaires' Guidebook was written with the young person in mind, anyone can benefit from reading it. Teachers could confidently assign Future Millionaires' Guidebook as a summer reading assignment to their students, knowing that students will attain a wealth of information that will set them on the right track to managing money. Each chapter ends with a fun quiz that helps reinforce the material. The book can also serve as a textbook for personal finance classes. One big obstacle to wealth is the subject matter of finance itself. It's complicated, full of intimidating jargon and a big mystery to many people, young and old alike. Future Millionaires' Guidebook decodes the jargon and explains in easy-to-understand English how to make money work for you so that you can make the most of it. Most personal finance books geared to the youth market - and only a handful exist - are either too bland or too bossy. The approach used in Future Millionaires' Guidebook is different because we think personal finance can be fun. In a light, airy tone designed to engage the reader, Future Millionaires' Guidebook gets across all the important points about how to handle personal finances and why it's important to take it seriously. But we talk to readers as if we were friends sitting next to them at a sushi bar. The authors - Claes Bell, Kay Bell, Christina Couch, Kim Fulscher, Janna Herron, Jay MacDonald, Sheyna Steiner and Barbara Whelehan - are uniquely qualified to write this book. They work together at Bankrate.com, an award-winning financial website known for its excellent editorial content. They each follow their respective beats closely and know them well. Future Millionaires' Guidebook is currently available in e-book format only.

Anbieter: Thalia AT
Stand: 29.05.2020
Zum Angebot