Angebote zu "Purchases" (9 Treffer)

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Smart, C.: The Efficacy of Online Purchases in ...
39,99 € *
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Erscheinungsdatum: 24.05.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Efficacy of Online Purchases in Influencing Buying Habits, Titelzusatz: Online Shopping, Autor: Smart, C., Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Soziologie, Seiten: 76, Informationen: Paperback, Gewicht: 124 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.02.2020
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Smart, C.: The Efficacy of Online Purchases in ...
39,99 € *
ggf. zzgl. Versand

Erscheinungsdatum: 24.05.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Efficacy of Online Purchases in Influencing Buying Habits, Titelzusatz: Online Shopping, Autor: Smart, C., Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Soziologie, Seiten: 76, Informationen: Paperback, Gewicht: 124 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.02.2020
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Kids as Customers
140,00 CHF *
ggf. zzgl. Versand

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when 'secret decoder rings' were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Moda All-Stars - Scraps Made Simple
18,90 CHF *
ggf. zzgl. Versand

Join 15 of Moda's all-star designers as they take scrap quilting to the next level with imaginative, eye-catching patterns created especially for your collection of precuts. Got a stash of fanciful fabrics you can't wait to use? Or need an excuse to go shopping? Get inspired today! What's your favorite precut--fat quarters, fat eighths, 2 1/2-inch strips, Layer Cakes, or charm squares? You'll find patterns for all of them! Each designer shares 'Scraps of Wisdom,' so your stash of precut purchases can become a stroke of genius Must-make patterns from today's top designers: Jenny Doan, Carrie Nelson, Edyta Sitar, Lissa Alexander, Lynne Hagmeier, Lisa Bongean, Sherri McConnell, Amy Smart, Corey Yoder, Sherri Falls, Amy Ellis, Laura Boehnke, Jan Ragaller, Susan Ache and Lisa Calle

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
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Personal Intelligent User Interfaces 2008
56,90 CHF *
ggf. zzgl. Versand

Inhaltsangabe:Abstract: The evolution of computing and communication is on the fast track - its impact on work and life style is immense and carries with it vast social and economical implications for both individuals and enterprises. Advances in wireless and broadband technologies and trends such as pervasive networks, fixed-mobile convergence, seamless communication and sensor networks will have a broader impact and an even more profound influence on the way we live than the personal computer, PDA, cellular phone and Internet had from 1995-2005. ¿Always on¿ and ¿ubiquity¿, the credos of today's ICT market, have already become customer demands. Under constrain to satisfy these demands, generate new service revenues, and retain higher percentages of existing customers worldwide, operating telecommunication companies have to break new ground. Personalization is considered a key differentiator in the increasingly competitive landscape. With the increasing proliferation of service types and features, a personal intelligent user interface will enable higher customer utility and also make new service scenarios possible. The main problem areas discussed in this thesis are technology forecast and usability evaluation of a new technology. Two well known quotations as follows will introduce the problem of technology forecasting. ¿This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.¿ A more contemporary the following statement by William Gates III from 1981: ¿640Kbyte ought to be enough for anybody.¿ These statements might cause amazement, especially considering the fact that both companies are still in business. Admittedly, as the telephone replaced the telegraph, money transfer became the Western Union Telegraph Company's primary line of business. However, this begs the question how such companies were even capable of surviving such major misjudgements regarding their strategic technology alignment. Generally speaking, the only possible strategies were changing the focus of their business (as was the case with Western Union), simply ¿getting lucky¿ or, alternatively, having enough money to assimilate the missing technology through purchases. But it can¿t be the goal of a global player to miss or loose millions and, in the case of a small firm, to go out of business simply because the chief executive or the person in charge misdiagnosed strategic technology management, especially because it is avoidable. In order to survive in today¿s highly competitive environment as a companies a consolidate knowledge about the methodologies and possibilities has become indispensable. Therefore, in the first part of this thesis, the reader will be provided with a kind of ¿basic toolkit¿ regarding technology forecasts, the application of which will be shown on the basis of the PIUI research in course of this dissertation. Similar questions were posed by Dr. Stuckenschneider, head of strategic marketing within Siemens corporate technology. During an information luncheon in Lucerne in 2005, he confronted his audience consisting of managers with the following crucial questions: ¿1. What are attractive new technologies for the enterprise? The shortcomings of a determined attempt to successfully integrate desktop UI technology like WIMP (Windows, Icons, Mouse, Pull-Down Menu) into next generation communication devices (like smart phones, PDAs, etc.) are conspicuous. As Professor John Canny from the UC Berkeley puts it: If you've tried interacting with a non-trivial smart-phone application, you'll know what an ordeal it can be. There has been a brave effort to evolve it from its WIMP interface roots, but it just feels wrong - like a shark in a shopping mall. Furthermore, a whole range of highly sophisticated gadgets whose purpose is to make our lives more convenient and enjoyable has invaded our living rooms in recent years. One example would be a state-of-the-art HD-TV set. It has internet connectivity, a hard drive capable of storing seemingly endless hours of TV programming, and all the necessary hardware to connect to any conceivable media device. It does not yet include the software, but it is only a matter of time before this will

Anbieter: Orell Fuessli CH
Stand: 26.02.2020
Zum Angebot
Kids as Customers
34,99 € *
ggf. zzgl. Versand

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when 'secret decoder rings' were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot
Personal Intelligent User Interfaces 2008
48,00 € *
ggf. zzgl. Versand

Inhaltsangabe:Abstract: The evolution of computing and communication is on the fast track - its impact on work and life style is immense and carries with it vast social and economical implications for both individuals and enterprises. Advances in wireless and broadband technologies and trends such as pervasive networks, fixed-mobile convergence, seamless communication and sensor networks will have a broader impact and an even more profound influence on the way we live than the personal computer, PDA, cellular phone and Internet had from 1995-2005. ¿Always on¿ and ¿ubiquity¿, the credos of today's ICT market, have already become customer demands. Under constrain to satisfy these demands, generate new service revenues, and retain higher percentages of existing customers worldwide, operating telecommunication companies have to break new ground. Personalization is considered a key differentiator in the increasingly competitive landscape. With the increasing proliferation of service types and features, a personal intelligent user interface will enable higher customer utility and also make new service scenarios possible. The main problem areas discussed in this thesis are technology forecast and usability evaluation of a new technology. Two well known quotations as follows will introduce the problem of technology forecasting. ¿This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.¿ A more contemporary the following statement by William Gates III from 1981: ¿640Kbyte ought to be enough for anybody.¿ These statements might cause amazement, especially considering the fact that both companies are still in business. Admittedly, as the telephone replaced the telegraph, money transfer became the Western Union Telegraph Company's primary line of business. However, this begs the question how such companies were even capable of surviving such major misjudgements regarding their strategic technology alignment. Generally speaking, the only possible strategies were changing the focus of their business (as was the case with Western Union), simply ¿getting lucky¿ or, alternatively, having enough money to assimilate the missing technology through purchases. But it can¿t be the goal of a global player to miss or loose millions and, in the case of a small firm, to go out of business simply because the chief executive or the person in charge misdiagnosed strategic technology management, especially because it is avoidable. In order to survive in today¿s highly competitive environment as a companies a consolidate knowledge about the methodologies and possibilities has become indispensable. Therefore, in the first part of this thesis, the reader will be provided with a kind of ¿basic toolkit¿ regarding technology forecasts, the application of which will be shown on the basis of the PIUI research in course of this dissertation. Similar questions were posed by Dr. Stuckenschneider, head of strategic marketing within Siemens corporate technology. During an information luncheon in Lucerne in 2005, he confronted his audience consisting of managers with the following crucial questions: ¿1. What are attractive new technologies for the enterprise? The shortcomings of a determined attempt to successfully integrate desktop UI technology like WIMP (Windows, Icons, Mouse, Pull-Down Menu) into next generation communication devices (like smart phones, PDAs, etc.) are conspicuous. As Professor John Canny from the UC Berkeley puts it: If you've tried interacting with a non-trivial smart-phone application, you'll know what an ordeal it can be. There has been a brave effort to evolve it from its WIMP interface roots, but it just feels wrong - like a shark in a shopping mall. Furthermore, a whole range of highly sophisticated gadgets whose purpose is to make our lives more convenient and enjoyable has invaded our living rooms in recent years. One example would be a state-of-the-art HD-TV set. It has internet connectivity, a hard drive capable of storing seemingly endless hours of TV programming, and all the necessary hardware to connect to any conceivable media device. It does not yet include the software, but it is only a matter of time before this will

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot
Moda All-Stars - Scraps Made Simple
15,99 € *
ggf. zzgl. Versand

Join 15 of Moda's all-star designers as they take scrap quilting to the next level with imaginative, eye-catching patterns created especially for your collection of precuts. Got a stash of fanciful fabrics you can't wait to use? Or need an excuse to go shopping? Get inspired today! What's your favorite precut--fat quarters, fat eighths, 2 1/2-inch strips, Layer Cakes, or charm squares? You'll find patterns for all of them! Each designer shares 'Scraps of Wisdom,' so your stash of precut purchases can become a stroke of genius Must-make patterns from today's top designers: Jenny Doan, Carrie Nelson, Edyta Sitar, Lissa Alexander, Lynne Hagmeier, Lisa Bongean, Sherri McConnell, Amy Smart, Corey Yoder, Sherri Falls, Amy Ellis, Laura Boehnke, Jan Ragaller, Susan Ache and Lisa Calle

Anbieter: Thalia AT
Stand: 26.02.2020
Zum Angebot