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The Style Strategy
9,99 € *
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The Style Strategy ab 9.99 EURO A Less-Is-More Approach to Staying Chic and Shopping Smart

Anbieter: ebook.de
Stand: 06.12.2019
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The Style Strategy: A Less-Is-More Approach to ...
3,79 € *
zzgl. 3,99 € Versand
Anbieter: reBuy
Stand: 06.12.2019
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The Style Strategy: A Less-Is-More Approach to ...
17,99 € *
zzgl. 3,00 € Versand

From much-loved fashion maven and New York Times bestselling author Nina Garcia comes her most indispensable style primer yet—this one focused on looking timelessly chic, all while saving money! Armed with Nina´s no-fail The Style Strategy, fashionistas will not only discover a myriad of shopping alternatives sure to help them attain high-end looks at lower prices but will also learn how to maximize what they already have through maintenance, ingenuity, and creative style choices. Step-by-step, Nina helps readers honestly answer three key questions—What do I have? What do I need? What do I want?—before making purchases, so they can effectively eliminate any unnecessary spending. This book also celebrates some of history´s most extraordinary women who remained admiringly fashion-forward during their own era´s economic hardships.

Anbieter: Thalia AT
Stand: 06.12.2019
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Conversion
20,90 CHF *
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This book has been written to enlighten you with the best practice techniques to achieve increased results from your conversion marketing. What's more, you'll learn the skills required to plan, prioritise and implement automated marketing programs while having the ability to continually add to your marketing automation programs as the business grows, changes direction or adds new products and/or services. This book will provide clarity about the key digital marketing automation foundations of conversion marketing. You will know where to invest your budget and where to hold off. I'll also teach you how to create digital marketing campaigns that align with your company goals and strategy. I'll include smart ways to develop your marketing assets, how to plan and prioritise your automated marketing, measurement and optimisation techniques, and much, much more. Packed with invaluable marketing insights, best practice strategies and over 120 diagrams, CONVERSION will show you how to create these optimised automated marketing programs: . Prospect Welcome . Prospect Onboarding . Prospect Lead Nurture . Prospect Newsletter . Promotional / Sale . Price Drop Notification . Abandoned Search . Abandoned Shopping Cart . Progressive Profiling . Reminders . Alerts . Wish Lists (Drop a Hint) . Saved Baskets . Back in Stock

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Conversion
17,49 € *
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This book has been written to enlighten you with the best practice techniques to achieve increased results from your conversion marketing. What's more, you'll learn the skills required to plan, prioritise and implement automated marketing programs while having the ability to continually add to your marketing automation programs as the business grows, changes direction or adds new products and/or services. This book will provide clarity about the key digital marketing automation foundations of conversion marketing. You will know where to invest your budget and where to hold off. I'll also teach you how to create digital marketing campaigns that align with your company goals and strategy. I'll include smart ways to develop your marketing assets, how to plan and prioritise your automated marketing, measurement and optimisation techniques, and much, much more. Packed with invaluable marketing insights, best practice strategies and over 120 diagrams, CONVERSION will show you how to create these optimised automated marketing programs: . Prospect Welcome . Prospect Onboarding . Prospect Lead Nurture . Prospect Newsletter . Promotional / Sale . Price Drop Notification . Abandoned Search . Abandoned Shopping Cart . Progressive Profiling . Reminders . Alerts . Wish Lists (Drop a Hint) . Saved Baskets . Back in Stock

Anbieter: Thalia AT
Stand: 06.12.2019
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The use of scent and music in the consumer good...
16,50 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2008 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, comment: Kritikpunkte: Es fehlt eine Definition des Consumer Good Marketing sowie die Einordnung in den Marketing Mix. , abstract: 'The mind is like an iceberg, it floats with one-seventh of its bulk above water' (Sigmund Freud, psychologist). According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind; and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit. For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31). Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors¿. An experience-driven marketing strategy, which activates all five senses, becomes the new trend. In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures. To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated. Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores. In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy. The combination of scent and music is treated in the third chapter of part three. Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Thalia AT
Stand: 06.12.2019
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The use of scent and music in the consumer good...
19,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2008 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: gut, Nürtingen University, course: Preparatory Masterthesis, 14 entries in the bibliography, language: English, comment: Kritikpunkte: Es fehlt eine Definition des Consumer Good Marketing sowie die Einordnung in den Marketing Mix. , abstract: 'The mind is like an iceberg, it floats with one-seventh of its bulk above water' (Sigmund Freud, psychologist). According to Freud's quotation, the main part of the mind is beneath the water and is called the subconscious. That means people are sometimes in a certain mood, think and act automatically without knowing the reasons. Wants arise from the subconscious mind; and manipulating the customer's wants is exactly what marketing experts in department stores would like to achieve. So the question is, if there are possibilities to influence the client's shopping habits in order to maximise the profit. For a long time, specialists in department stores have only concentrated on the aware visual, gustatory and haptical sense and have neglected the acoustical and especially the olfactory one. The customer could look at the products, could try foods in the supermarkets at cheese or sausage counters and were allowed to touch the goods. A specific smell or a sound used to be considered to be less important in the consumer goods marketing. It is true that 83% of sensations are received by the eyes. However, the more senses are addressed, the more information can be processed (cp. Fösken, 2006, p. 31). Nowadays, the subliminal manipulation of the costumer gets more and more in the focus of the smart salesmen. Because of a strong competition on the saturated consumer good market, a holistic strategy is needed to distinguish the products from the competitors¿. An experience-driven marketing strategy, which activates all five senses, becomes the new trend. In this term paper, the focus is going to be on the use of scent and music in department stores and shops. I establish the hypothesis that the two stimuli have an unconscious, positive influence on the customer's mood. Furthermore, a good customer's mood will have positive influences on his expenditures. To verify these assumptions, several researches are going to be analysed. Biological and chemical processes in the human body are neglected by reasons of shortage of space in this assignment. Also the technical implementation is not treated. Part two of the term paper is going to be about the relation between the customer's mood and his affection to buy products in department stores. In the first two chapters of part three, scent and music are separately examined concerning their effects on the customer's affection to buy. The combination of scent and music is treated in the third chapter of part three. Part four of this term paper summarises the most important gained information. Moreover, it gives pragmatic recommendations and future perspectives for the consumer goods marketing

Anbieter: Orell Fuessli CH
Stand: 06.12.2019
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Left Brain, Right Stuff: How Leaders Make Winni...
29,99 € *
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Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face,in business, sports, politics, and more,a different way of thinking is required. Leaders must possess the ability to shape opinions, inspire followers, manage risk, and outmaneuver and outperform rivals. Making winning decisions calls for a combination of skills: clear analysis and calculation,left brain,as well as the willingness to push boundaries and take bold action,right stuff. Of course leaders need to understand the dynamics of competition, to anticipate rival moves, to draw on the power of statistical analysis, and to be aware of common decision errors,all features of left brain thinking. But to achieve the unprecedented in real-world situations, much more is needed. Leaders also need the right stuff. In business, they have to devise plans and inspire followers for successful execution in politics, they must mobilize popular support for a chosen program in the military, commanders need to commit to a battle strategy and lead their troops and in start-ups, entrepreneurs must manage risk when success is uncertain. In every case, success calls for action as well as analysis, and for courage as well as calculation. Always entertaining, often surprising, and immensely practical, Left Brain, Right Stuff draws on a wealth of examples in order to propose a new paradigm for decision making in synch with the way we have to operate in the real world. Rosenzweig's smart and perceptive analysis of research provides fresh, and often surprising, insights on topics such as confidence and overconfidence, the uses and limits of decision models, the illusion of control, expert performance and deliberate practice, competitive bidding and new venture management, and the true nature of leadership.

Anbieter: Thalia AT
Stand: 06.12.2019
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The Style Strategy
9,99 € *
ggf. zzgl. Versand

The Style Strategy ab 9.99 € als epub eBook: A Less-Is-More Approach to Staying Chic and Shopping Smart. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Gesundheit und Fitness,

Anbieter: hugendubel
Stand: 06.12.2019
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